From the Director’s Desk: Branding Kairoi
15th February 2023, by Ismael Kherroubi Garcia
Kairoi’s logo and name with positioning guidelines
Blog posts From the Director’s Desk are more personal musings on my journey as the founder of Kairoi. In these posts, I will provide a less formal perspective on some of the background work going on at Kairoi. In this, the first From the Director’s Desk, I discuss the very journey I undertook to decide upon Kairoi‘s name, colour palette and logo. Importantly, Dan White from Brandiful deserves to be named at the very start, as it was his services I contracted to guide me through the process of visualising the values that underpin Kairoi.
- Blue: credibility and confidence; but also the status quo that needs to be challenged.
- Red: the ambition to shape the moral fibre of the future of technology, the passion with which change must be driven, and the difficulty faced when challenging the powers that be.
- Purple: inclusion; a richer and more nuanced understanding of the world.